Sales - Profit = Expenses

Profit First with Venus Michael

Profit First with Venus Michael

Profit First is a cash management system.
Going back to Parkinson’s law the observation is that
work expands to fill the time available for its completion.

The same goes with your finances!

Profit First is a cash management system. Going back to Parkinson’s law the observation is that work expands to fill the time available for its completion.

The same goes with your finances!

When you have your own business it is alarmingly common for
expenses to expand and take all your revenue
leaving just the
bare minimum of what you actually need to support yourself. 

If you use all resources on the business… what about profit?

When you have your own business it is alarmingly common for expenses to expand and take all your revenueleaving just the bare minimum of what you actually need to support yourself. 

If you use all resources on the business… what about profit?

Any bookkeeper can manage your accounting, but Venus brings the most important financial factor to the table – maximizing your profits!

The Profit First Formula

The GAAP (Generally Accepted Accounting Principles) formula for determining a business's profit is Sales - Expenses = Profit.  It is simple, logical and clear.  Unfortunately, it's a lie. The formula, while logically accurate, does not account for human behavior.

In the GAAP formula profit is a left over, a final consideration, something that is hopefully a nice surprise at the end of the year.  Alas, the profit is rarely there and the business continues on its check to check survival.

Sales - Expenses = Profit

Sales - Profit = Expenses 

With Profit First you to flip the formula to Sales - Profit = Expenses.  Logically the math is the same, but from the standpoint of the entrepreneur's behavior, it is radically different. With Profit First, you take a predetermined percentage of profit from every sale first, and only the remainder is available for expenses

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Venus Michael is one in only a select few bookkeepers that is
certified to work with the Profit First Cash Management System.

Venus Michael is one in only a select few bookkeepers that is certified to work with the Profit First Cash Management System.

Our Profit First Services

  1. Profit Assessment - A one-time assessment completed on your business to determine profitability and to generate a strategy for reaching the company’s profitability targets based on revenue.

  2. Profit First Evaluation, Conversion, & Roll Out Plan (ECROP) 
    • Profit Assessment
    • Kick-off Meeting
    • Monthly Strategy Meetings
    • Email and Phone Support
    • Quarterly Financial Review
    • Year End Review
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