For years we have been taught the formula for determining a business's profit is
Sales - Expenses = Profit.
It is simple, logical, and clear. Unfortunately, it's a lie. The formula, while logically accurate, does not account for human behavior.
The old formula for determining a business's profit is Sales - Expenses = Profit. It is simple, logical, and clear. Unfortunately, it's a lie. The formula, while logically accurate, does not account for human behavior.
With this old formula, profit is a leftover, a final consideration, something that is hopefully a nice surprise at the end of the year. Alas, the profit is rarely there, and the business continues on its check to check survival.
Sales - Expenses = Profit
Sales - Profit = Expenses
With Profit First you to flip the formula to Sales - Profit = Expenses. Logically the math is the same, but from the standpoint of the entrepreneur's behavior, it is radically different. With Profit First, you take a predetermined percentage of profit from every sale first, and only the remainder is available for expenses